evening the world was going to bed but there lay one worried and rather jittery communicator. There was a challenge to tackle and not a lot of time to tackle it.
The communicator needed to get buy-in, deliver change and make things happen.
The communicator was under pressure and hungry to win.
The communicator needed to be a smart-thinker, a trouble-shooter, a problem-solver.
The communicator needed a strategy...
the communicator dug into
one big piece of research.
the communicator defined
two critical stakeholder groups.
the communicator formulated three
SMART objectives that aligned to the
overall business goals.
the communicator created four clear messages that would resonate with the stakeholders.
the communicator reviewed their channels mix, discussed the strategy with their senior leaders and settled on five ways to measure success, generate insight and check progress.
the communicator took a little downtime.
The communicator
The communicator was feeling calm.
The communicator took one good look at their strategy and after that they felt good.
Now the communicator wasn’t worried any more and they weren’t jittery any more either. The communicator snuggled down and had a very good night’s sleep.
the communicator presented their strategy at a board meeting. They stayed inside for more than two hours. Then the communicator opened the door, popped their head out and…
We’ve followed our hungry communicator’s amazing transformation.
We’ve travelled a fruitful trail of development, commitment and spirit, guided by a hunger for success and
a desire to prove their worth. From uncertainty and unease, our hungry communicator has emerged as a
respected professional by defining the way forward, accepting the challenge and sweating on the details.
Thanks for reading.
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